The new 2006 VW Passat looks very nice – bigger, faster and more upscale.
However, I only want to talk about color choice this time. Car colors are the most interesting marketing piece. Every company, every model has to come up delicious, distinctive color names. For example, my 1999 Passat is deep, brownish red – no no, it is called Colorado Red – sounds much better and conjures up the open road great outdoor image.
This new Passat has colors such as reflex white, candy white, granite green, blue graphite, mocha brown, arctic blue silver, and shadow blue. Well, no red this time. Why, red is not upscale enough. Have you seen a red Mercedes S500? or a Red BMW 750iL? Not even a red Audi A8. Now Passat has definitely gone upscale.
Honey, can I get the blue graphite? It matches my golf bag.